Following in the footsteps of Mulberry, Prada takes 2016 under their wing and focuses on their younger customers. This has seen the company bring out an alternative to their luxury expensive handbag. Since 2016 Prada have also brought out a more affordable collection which they hope will boost profit and customer satisfaction.
I believe this is a clever move by the Italian brand, as they will begin to get more interested youths and this may be a good market for Prada to enter into.
BBC Business article.
Thanks for reading.