Saturday, 27 August 2016

Youthful Prada

Following in the footsteps of Mulberry, Prada takes 2016 under their wing and focuses on their younger customers. This has seen the company bring out an alternative to their luxury expensive handbag. Since 2016 Prada have also brought out a more affordable collection which they hope will boost profit and customer satisfaction. 


I believe this is a clever move by the Italian brand, as they will begin to get more interested youths and this may be a good market for Prada to enter into. 

BBC Business article. 

Thanks for reading. 
Izzy Taylor


Prada seeks younger customers in bid for growth

A model carrying a Prada bagImage copyrightAP
Italian luxury fashion group Prada has predicted a return to growth as it seeks to connect with younger customers through online sales and flexible pricing. 
First half profits fell 25% to €330m (£282m) due partly to falling demand in China and Italy. 
But Prada said it saw 2016 as "a turning point."
It has been reviewing prices, product variety and online marketing to appeal to more customers.
Revenue fell 15% to €1.55bn compared to this time last year and in April Prada announced its lowest profits in five years. 

'Millennials'

It was previously criticised for opening too many new stores and failing to invest enough online.
Prada said it was on track with plans to double its e-commerce sales over the next two years by increasing the number of products it offered online, particularly shoes.
It will also expand its social media activities so it can raise its profile among "the 'always connected' millennials," referring to the 20s -30s age group.
The company added it was working on a "potential launch of 'shoppable' content with selected key items on Instagram".
Close up of Mulberry logo on bagImage copyrightGETTY IMAGES
Image captionMulberry's new approach to pricing and products has boosted profits
This at a time when rival luxury brand Mulberry, also known for its leather handbags, reported a trebling of profits in June following a switch to more affordable products.
Mulberry has struggled in recent years as a result of the company's failed attempt to compete with higher end brands, such as Prada and Fendi.
Mulberry has spent the past two years introducing new designs and bringing in lower priced bags in the £500 to £800 range.

Ben & Jerry's Metal Meltdown

Unfortunately for the family ice cream brand, metal struck disaster. Small pieces of metal found in cookie dough 500ml ice cream pots. 

Although the company has dealt with this mishaps well by offering a free pot voucher to every person who has purchased the 'metal dough'. This has caused many safety issues for the company, having to announce an 'important safety notice' and 'recall' for the product has given the ice cream company some bad press recently with the article below on the BBC website. 

Thanks for reading. 
Izzy Taylor

Ben & Jerry's recalls Cookie Dough ice cream batches



Pot of Ben & Jerry's ice creamImage copyrightBEN & JERRY'S

Ice cream maker Ben & Jerry's has recalled tubs of one of its best-selling products over concern they may contain small pieces of metal.
Some consumers who bought 500ml cartons of Cookie Dough are being told not to eat it and instead throw it away.
The company has issued an alert over four batches of the ice cream which it says could be affected.
Tubs affected have codes L62110L011, L62111L011, L62112L011 and L62113L011 printed on the bottom of the pots.
The company issued an "important safety notice" after internal quality assurance checks showed that a limited number of products could be affected.
Ben & Jerry's said: "The company has identified a specific production period during which Ben & Jerry's Cookie Dough 500ml may have been affected and, as safety remains a top priority, Ben & Jerry's is voluntarily recalling four batch codes of Cookie Dough 500ml from sale.
"As a precaution, everyone with a 500ml tub of Ben & Jerry's Cookie Dough in their freezers at home should check the batch number on the bottom of their tub to make sure it's not affected.
"And, if it matches the batch numbers listed above, they should not eat the product and, instead, we ask them to discard the product in the usual household bin."
It is unclear how many pots of ice cream could be affected.
The company said that consumers who have to throw away a tub of the ice cream can call 0800 146 252 to find out how to receive a voucher for a free pot.